ABOUT · IDAHO FALLS & SOUTH JORDAN · A PAGE INSURANCE FAMILY AGENCY SINCE 1998

The agency behind me. The desk in front of you.

I'm Ben Page. I have my own clientele inside my family's agency — business insurance, out of our Idaho Falls office, based in South Jordan on the Utah side — and I keep my desk small on purpose.

Ben Page with his Jeep in the desert hills

Ben Page

Principal · Idaho Falls & South Jordan

The decisions are yours. My job is to help you navigate them — and to take the headaches and friction out of insurance the rest of the year.

THE SHORT VERSION

Who you'd be working with.

My dad started in insurance in the 1980s and founded Page Insurance in 1998; I joined not long after. It's still a family agency: the office is in Idaho Falls, with thousands of clients across Idaho and Utah.

I started in insurance in the early 2000s, on the personal side. Then my own business got sued — by someone I'd never met, for not hiring them. An employment claim, and the one coverage I didn't have. I thought I had all the insurance I needed. That's what pulled me into business insurance: done right, this coverage is the difference between a bad year and closing the doors — and between wasting money and spending it where it counts.

Insurance isn't the only business I've built. In 2001 I co-founded El Centro, an insurance and financial services firm serving the Spanish-speaking community. I sold my share years ago; it's still going today, with three offices across Idaho. I still have ownership in other businesses — Confianza Insurance in Idaho Falls among them, run day to day by my partner — where I take more of a consulting role. Insurance is where my time goes. I've hired, fired, made payroll, and paid my own work comp — many of the same demands and responsibilities you carry. Our businesses are different, but I know what your time and energy are worth, and what it's worth to have someone who makes things easier.

The truth is, I don't really love insurance. I love small business and small business owners. I see insurance as an extremely important tool for dealing with risk, and it's my expertise and my business. I’ve never thought of myself as an insurance agent. I'm a small business owner who happens to understand insurance, and I help other owners navigate it.

I moved into business insurance full-time in 2010. Most of the fifteen years since has gone to restaurant and contractor owners — the businesses I understand without looking anything up.

My own desk is about 150 owners — a number where I actually know your file. Big agency behind me, one person in front of you.

I write the owner's home and auto too. The gaps that hurt usually sit between policies, not inside them.

You have my number. You text me. I answer.

WHERE I WORK

Where I work.

Eastern Idaho and the Wasatch Front, with I-15 between Idaho Falls and South Jordan. Idaho Falls (the office) South Jordan (home base) EASTERN IDAHO WASATCH FRONT I-15

The drive between them is most of my week.

Most of my clients are in Idaho; the rest are down the Wasatch Front. The office is 365 Park Avenue, Idaho Falls — by appointment.

OFF THE CLOCK

Weekends, mostly outside.

Weekends belong to my family, mostly outside and mostly loud. If I'm not at a kitchen table going through a policy, I'm in the truck with the kids.

Ben and his family on a lake dock at golden hour
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Text me.

Questions about your business, or want to know if I'm the right guy? A sentence is plenty.